Group Research Data Analysis

Question: Discuss about theGroup Research for Data Analysis. Answer: Introduction As the market is changing in the 21st century the focus is more on companies that are innovating continuously. The market of soft drinks is transforming in University as the students are inclining more in SCU. The sample was selected randomly from BAC21 batch of students for understanding it effectively. Data Analysis Section A: Basic As the table provides an insight up on the fact that the proportion of students varies in domestic and international category. The numbers of students who are domestic are 92 and international students are 8 in number. In SCU the students vary as per the region they are coming from which mostly denotes that they are arriving from local area. The relationship between price and quantity consumed in average is interlined for SCU students. It can be seen that as the price is increasing for softy drinks in market at the campus the students are consuming less of it. The students view the quantity when they consume the drink as the relationship tends to be positive. The figure represents the same. As the students study in University campus the trend is consuming more of soft drinks as compared to other drinks. It can be seen that soft drinks lead the race, thereby, fruit juice, tea or coffee, energy drinks and others. The students are more inclined to it as it is the easiest drink that is available in the market easily. The market of soft drinks in SCU is selling more and more of it. Brand loyalty generates from consuming the brand in physicality as per the taste and preference of consumers. Here, the consumers are students who are studying in SCU and their preference do change when discounts are provided. In case of 25% 18 voted for yes and 22 voted for no. For 40% discount yes is heard from 23 students and no from 21 students. The highest is seen in case of 60% where 38 are for no and 21 are for yes. Section B: Local VS International Students The number of international students present is 8 and domestic is 92 so the percentage is higher for domestic one. The demand is affected by the relationship as the preference of local is different from international students. The domestic students are consuming more of the product in relation to international students as they are more inclined to it. The serve per beverage is affecting negatively. They have both different taste and preferences as they belong to different regions and culture parity is not same. The most preferred drink for domestic students is soft drinks and the least consumed is fruit juice as it not got the taste. Alternatively, the international students have different inclination they are more towards fruit juice than soft drinks. They want to be healthy by avoiding aerated drinks in comparison to local students. The highest consumed is others as they want to change their taste and preferences. The local students are more inclined towards soft drinks by being loyal to the brand more than international students. The international market is more for tea or coffee by focusing on beverages then soft drinks. The concept is secondary on the part of the international students who are coming to study in SCU. The least preference in case of local student is on others and energy drink whereas, for international is on fruit juice. Section C: Highest Scenario The students selected from class BAC21 it is likely that it will local student by working on the sampling technique. The sampling technique used here would be probabilistic sampling by providing equal chance to all students. Here both local and international students will be selected from the class by representing themselves for the soft drinks market. This market is highest at SCU by engaging students by being more active and flexible. The participants would be provided equal chance of participation in the process by being involved in the process. The demand of Coke and Pepsi will be more in students as the brand has promoted itself by connecting with the people. The market is high for the soft drink in comparison to other drinks as it adds to the brand loyalty. The students are more engaged with the brand and taste which provides them sense of feeling being attached. Yes the claim made by Pepsi is true to its brand value as P=0.0012 that is coming less than 0.05. The claim made by Pepsi has link with the market share by rising to minimum of 25% in comparison to demand. The brand is right the link seems to be positive in the brand as the claim made by the company is right. Summary The data gathered from the above analysis emphasis up on the fact that the market share of soft drinks is having positive influence in market. The market is increasing in students for SCU as domestic and international students are having a positive approach to it. The sample of international population is 8 and domestic population is 92 in the campus. With the issue that the price is directly proportional with the quantity supplied to them. It has positive relationship and the most popular being Coke that is attracting the students more. The students are loyal to brand but when discounts are being offered they are changing their brand. The shift is less but it is evident for may be trying the brand or changing taste but, the originality remains. The preference of international and domestic is somewhat different but, soft drink consumption is on the rise. The preferred brand is either Pepsi or Coke in students with the market demand for Pepsi is rising with 25% of market share. References Furneaux, D, J Bynner, J Murphy,Data analysis. in , 3rd ed., [Milton Keynes], Open University Press, 2005. Govaert, G,Data analysis. in , London, ISTE, 2009. Sarantakos, S,Data Analysis. in , Los Angeles, Calif. [u.a.], Sage, 2007.